Category: Value Marketing
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The TPP Guide: Unlocking Market Access in Biopharma
In the fast-paced business of biopharma, the journey from product discovery to market access is fraught with complexity. A Target Product Profile (TPP) serves not just as a blueprint for development but as a strategic compass across functions, including market access and pricing. As seasoned professionals know, a TPP’s value extends beyond clinical development into… Read more
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The Pillars of an Effective Market Access Strategy
Market access strategy is the integrated set of choices that ensure a drug, biologic, or medical device is available and can be efficiently and sustainably utilized by those who need it. Effective execution requires a symphony of activities across diverse functions within a biopharma organization and often extends into collaboration with external stakeholders. Here we… Read more