Category: Market Access
-
Expanding the TPP: Advanced Considerations for Market Access Success
In our previous exploration of the Target Product Profile (TPP), we laid the groundwork for understanding its pivotal role in navigating the complex terrain of market access. But the TPP is not just a static document: it’s a living blueprint that must adapt to the evolving business landscape. In this follow-up post, we expand on… Read more
-
The TPP Guide: Unlocking Market Access in Biopharma
In the fast-paced business of biopharma, the journey from product discovery to market access is fraught with complexity. A Target Product Profile (TPP) serves not just as a blueprint for development but as a strategic compass across functions, including market access and pricing. As seasoned professionals know, a TPP’s value extends beyond clinical development into… Read more
-
5 Ways AI Will Revolutionize Pharma Market Access
The biopharmaceutical landscape is on the cusp of a transformative shift as artificial intelligence (AI), particularly Large Language Models (LLMs) and machine learning, take center stage in redefining market access strategies. In an industry where understanding and integrating complex data sets becomes pivotal, AI emerges as a potent ally. But what distinguishes AI from static… Read more
-
The Pillars of an Effective Market Access Strategy
Market access strategy is the integrated set of choices that ensure a drug, biologic, or medical device is available and can be efficiently and sustainably utilized by those who need it. Effective execution requires a symphony of activities across diverse functions within a biopharma organization and often extends into collaboration with external stakeholders. Here we… Read more
-
5 Trends Shaping Biopharma Market Access in 2023
The biopharmaceutical landscape is in a state of continual evolution, driven by scientific advancements, regulatory shifts, and market dynamics. As we venture deeper into 2023, several notable trends are shaping the market access paradigm, warranting attention from stakeholders across the industry spectrum. From policy enactments like the Inflation Reduction Act to the burgeoning realm of… Read more